Bricolage

Purple Cow Erratum

I’ve been reading “Purple Cow” by Seth Godin lately and am loving it. I read one of the case studies in the book today and found it quite funny in light of the 500,000 iPhones Apple sold last Friday.

He wrote:

Case Study: Motorola and Nokia

Guess what? Cell phones are now boring. Just about everyone who needs a phone now has one. Most people who want a phone have one, too. The companies that built that revolution now have a problem: What next?What do they have to put into a phone to get people to notice it? Is it possible to make a remarkable phone anymore?

It’s obvious now that Apple has figured out how to make a remarkable phone with its iPhone, a purple cow worthy phone, while Nokia and Motorola have not.

Perhaps it’s time for Seth to update his case study?

Tagged with internet-marketing

Posted July 02, 2007


Kyle Mathews lives and works in San Francisco building useful things. You should follow him on Twitter