Case Study: Motorola and Nokia
Guess what? Cell phones are now boring. Just about everyone who needs a phone now has one. Most people who want a phone have one, too. The companies that built that revolution now have a problem: What next?What do they have to put into a phone to get people to notice it? Is it possible to make a remarkable phone anymore?
It’s obvious now that Apple has figured out how to make a remarkable phone with its iPhone, a purple cow worthy phone, while Nokia and Motorola have not.
Perhaps it’s time for Seth to update his case study?
Posted July 02, 2007
Kyle Mathews lives and works in San Francisco building useful things. You should follow him on Twitter